GATORADE id X DJ KHALED
To launch its new exclusive Gatorade iD platform, Gatorade partnered with DJ Khaled on the first collection, using Super Bowl LVIII as the backdrop. We teased Khaled’s involvement with short teasers, eventually announcing the epic capsule with a short film that showed Khaled doing what he does best…getting everyone hyped up.
#WETHEBEST
Agency:
LAUNDRY SERVICE
Creative
Ben Cadwell
Chandler Carroll
Creative Director
Rajiv Lahens
ECD
Larry Gordon
Director/Editor:
Dylan Knight