Gatorade has been championing women's basketball since signing Candace Parker in 2008. They have continued this rich tradition by partnering with the next great stars, Paige Bueckers and, most recently, Caitlin Clark.

To announce the Gatorade Brand signing of quite possibly the greatest Women’s College Basketball player ever, Caitlin Clark, we looked back to look forward. We dug into the archives to tell the story of a young Iowa girl who knew from an early age what her calling was: To be the best basketball player ever, calling young women everywhere to surpass even her.

🏀🏀🏀

In creating Paige’s film, her direct ask from us was to inspire the young generation coming up after her, using her comeback from not one but two major knee surgeries as inspiration that you, too, can fight back from anything, no matter what the haters and doubters say.