HOMIE. HELPING MEN TAKE BETTER CARE™.
HOMIE is a personal passion project—an expression of my belief that men deserve better rituals of care. I created the brand from the ground up, developing all packaging, branding, and product concepts to reflect a softer, gentler approach to masculinity. As Creative Director, I led the full creative vision—writing and co-directing nearly a dozen short films and overseeing still photography that brought HOMIE’s world to life. Each piece aims to reframe how men see self-care: not as vanity, but as a daily act of self-respect.
Creative Direction
Rajiv Lahens
Director
David Laven
Co-Director
Rajiv Lahens
Photography
Robin Harper
Still Life
Elkin Jaramillo
Director of Photography
Aiden Ulrich